PROCESS
Mission
We provide vintage shoppers with an sense of community, inspiration, and insight about eveything retro. We strive to bring shoppers, buisness owners, artist alike together to celebrate the past and to be present for shops, events, and shows that would provide a truly retro experience.
Position
Take a trip back in time as we guide you through a retro experince of whatever town you’re in. It just might be the closest thing to a time machine there is.
Personas
First I had to determine who my brand’s target audience was. I decided to reach out to two people within my community who would benefit from an app like this. I interviewed them to find out what current apps they were using and about their love for vintage. I also lightly stocked them on social media platforms like Instagram, Pinterest, and Facebook to see what kind of visual imagery they were drawn to. This research helped me determine what their needs were and what apps as well as other forms of technology they were comfortable using.
Maddie and Evan were my were muses for this project and they helped me stay on track throughout my process. All my design decisions were based off their needs and was visually curated to reflect their funky and groovy personalities. Madeline is an artist, and a mover and shaker who works at a local vintage store. Evan is also an artist who just moved to Seattle. Shown below are some real images from their Instagram, which is an app they both use frequently.
Evan
Maddie
Logo
After gathering all my research the next step was to come up with a name and logo. Retroactive was the original name for the app but I decided to change it towards the end of my logo brainstorming process to Rerunretro. My logo process started off by me making sketches on paper of whatever came to mind based off my research.
I was only producing sketches that were trendy or cliche imagery that represented retro or vintage style logos. So I decided to do a mind mapping technique to help me to expand my mind. I did a another round of sketches and then I got some feedback from my peers. Based off the feedback I received I then took the sketches that had potential and created vector versions of them. The goal was to create something that embodied the brand characteristics and harkens back to the style of the 1960s and 1970s. The logo and the name I ended up with does just that.
Semplice ThemeI'm foolish and I'm funny and I'm needy. Am I needy? Are you sure I'm not needy? 'Cause I feel needy sometimes. That coat costs more than your house! Look, you are playing adults
Logo
First I had to determine who my brand’s target audience was. I decided to reach out to two people within my community who would benefit from an app like this. I interviewed them to find out what current apps they were using and about their love for vintage. I also lightly stocked them on social media platforms like Instagram, Pinterest, and Facebook to see what kind of visual imagery they were drawn to. This research helped me determine what their needs were and what apps as well as other forms of technology they were comfortable using.
Maddie and Evan were my were muses for this project and they helped me stay on track throughout my process. All my design decisions were based off their needs and was visually curated to reflect their funky and groovy personalities. Madeline is an artist, and a mover and shaker who works at a local vintage store. Evan is also an artist who just moved to Seattle. Shown below are some real images from their Instagram, which is an app they both use frequently.