Ezell's Famous Chicken 

This project showcases my ability to work in a team. I collaborated with classmate Sam To and together we redesigned and rebranded Ezell’s Famous Chicken. Starting with the brand aspects we then tackled the deliverables, some of which include a logo, tagline, and mock-ups of packaging and digital ads.

 Art Direction, 
Production, Research

Collaboration with designer
Sam To

 

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Brand Promise

At Ezell’s we are trusted, authentic, and welcoming, making home-style southern food to feed every soul since 1984. We strive to make every customer’s experience as unique and special as the food we serve.

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Brand Position

For discerning families looking for affordable and convenient comfort food, Ezell’s is the only restaurant that cooks up authentic home-style fried chicken that’s served with a side of southern hospitality. That’s why we still use our original Louisiana spice blend and take pride in making our guests feel at home.

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